Happy Diwali! Respected Doctors
Our THANK YOU DOCTORS social message film #YehPuccaHai is JK Super Cement’s tribute to frontline corona warriors, doctors who sacrificed their lives while saving patients during the ongoing COVID-19 pandemic and those who ceaselessly continue to.
The diligence and ceaseless efforts on the part of medical practitioners across the globe, during the pandemic, is unrequitable.
Acknowledging this selflessness of doctors and taking forward the core values of JK Super Cement inculcated by Late Shri Yadupati Singhania Ji – Corporate responsibility towards the nation and employees, courage, determination and building a strong, safe nation, JK Super Cement’s new ad film #YehPuccaHai is an expression of gratitude towards all medical heroes who contribute towards a healthy and safe environment.
“Himmat baandhe khada ek Farishta
jo aansu kisi ke bhi aane na de”
Expressed as a representation of that belief, the social message film is built on JK Super Cement’s efforts towards strength and sense of responsibility that is undeterred, a sense of community conceived out of sacrifice and respect for sacrifice, and a community built on oneness and good practices.
The depiction of the mother’s resolute constant perseverance towards her responsibilities as a doctor, sacrificing at times her responsibility as a mother, and the disappointment of being unable to celebrate Diwali with her daughter, provides for emotional value, manifesting the underlying vision that JK Super Cement thrives on. Buildings are no different- the strength of cement that holds it is what accounts for its credibility.
“Yeh pucca hai.. Iraado ka jhola yeh pucca hai….”